UF Information Technology produces three types of videos:

  • Academic Use
    • Videos used for teaching and learning
  • Contracted Clients
    • Fee-based video production services
  • UFIT External Engagement
    • Event, digital, outreach, and social media use

For the UF Community:

UFIT’s Center for Instructional Technology and Training is responsible for the academic use and fee-based productions offered by UFIT. For information on services, studio availability, or to initiate a quote for a video project, please submit a https://citt.ufl.edu/request-assistance/ request.

For UFIT Staff:

There are brand standards and accessibility requirements for videos. UFIT staff may produce and share videos with approval from their director. Videos can be made with an iPhone, Mediasite, other platform, in UFIT’s On-Demand Studio, or with the assistance of CITT or IT-Communications staff. Questions about brand standards should be sent to it-comm@ufl.edu

Video Standards and Production

UFIT adopted a set of standards to brand our content for the university community and beyond. Additionally, complying with UFIT standards includes accessibility requirements (ADA compliance). 

UFIT has full production studios as well as the On-Demand Studio in the Hub. Staff can also produce video content on their own equipment or from their UF workstation. A handout is online explaining the branding requirements for UFIT. Videos produced for use with UF audiences must include:

  • Incorporation of the brand standards found on https://it.ufl.edu/leadership/brand/
  • An intro and outro card featuring the UFIT wordmark
  • Proper use of UF digital assets if any are used
  • Correct titles of faculty, colleges, business units, and UF campuses
    • Faculty titles should follow AP Style when appearing in a video
    • Named colleges must be fully cited on first reference. For example, the UF Law School should be presented as the Levin College of Law
  • A full caption that mirrors the on-camera speaker and/or the voiceover speaker

The UFIT Communication Office is here to help with any questions you may have about video standards, adherence to the UF Style Guide and AP Style.