Policy Number: 12-023

Recognizing Corporate Supporters on the Web

Category: Information Technology

Responsible Executive: Vice President and Chief Information Officer

Responsible Office: Vice President and Chief Information Officer

  1. Purpose The purpose of this policy is to direct units on how they may appropriately recognize supporters on university and unit web space without overly commercializing the University and unit home pages.

    These guidelines do not address advertising on university web space, which is governed by the University’s Policy for Advertising on University & Unit Web Space. Recognition of corporate support differs from advertising in that it only acknowledges support to the University; it does not contain promotional or other information about a person or entity’s product, services or facilities.
  2. Applicability This policy covers all web sites and web pages hosted by or on the behalf of the University of Florida and all of its constituent units.
  3. Definitions The primary page of a website is its landing page; that is, the page that is displayed when a visitor first enters that sit. It represents the “index” file of the site.

    Secondary pages are linked from the primary page and present content on a Web site. Secondary pages allow you to handle large sites without needing to physically create thousands of pages.

    Unit: A part of the University of Florida that has administrative and financial duties to comply with the university’s information security policies.
  4. Policy Statement The University and individual units may recognize significant supporters on their secondary web pages. Vendors that provide goods or services to the University or individual units do not qualify for recognition as university supporters solely by virtue of their contract.

Additional Resources

UNIVERSITY AND UNIT WEB SPACE STANDARD

Purpose

The purpose of this standard is to direct units on how they may appropriately recognize supporters on university and unit web space without overly commercializing the University and unit home pages.

Scope

This standard covers all web sites and web pages hosted by or on the behalf of the University of Florida and all of its constituent units.

Standard

  1. University and Unit Home pages
    1. Only a small portion of the area of any home page may be dedicated to a link or links directing web visitors to the secondary web page(s) recognizing corporate supporters.
  2. Secondary Pages
    1. A secondary web page recognizing university or unit supporters may include each supporter’s name, a static logo, a short factual description of the supporter’s relationship with the University, and a link to the supporter’s home page.
    2. Links to university or unit supports may only point to the supporter’s home page or a page developed specifically for its supporter relationship with the University or unit. Links to retail pages other than the supporter’s home page are not allowed.
    3. A statement must be included on the secondary web page that recognition of university or unit supporters does not imply endorsement of the entity, its products or its services.
  3. Links to Corporate Sites for University Activities
    1. Links to corporate sites necessary and useful for university work such as search engines, portal sites, publishers, booksellers and technical support for computing resources, may appear on any web page where appropriate, with logos and links to the resources involved.
    2. No promotional statements may be associated with such links.

References

Standard approved by the Office of the President on August 3, 1998, revised March 20, 2001.

History

Revision Date Description
October 23, 2012 Policy originally adopted
Policy updated